Are you on LinkedIn?
When was the last time you looked at your profile?
There’s a strong chance that when you set up your LinkedIn account, you looked at the ‘About’ section and didn’t know what on earth to write.
You perhaps started with your job title, put in some stuff about who you’ve worked for in the past, and then wondered what to do with the rest of the 2,600-character space.
Since then, you haven’t looked at it, much less thought about rewriting it or asking a professional copywriter to rewrite it for you. Why would you?
Your LinkedIn profile is a very powerful weapon.
If you’re using LinkedIn to get new clients – and you really should be if your potential new clients are on there – then your About section is more than important.
It can be the most powerful marketing tool you have.
Let’s say you’re trying to connect with a potential new client on LinkedIn. You send them a connection request and a polite “Let’s connect!” message.
The first thing they will do is look at your profile page. And read your About section.
If it tells them that your service is what they want, then the chances that they will connect with you go up humungously (we like words so much sometimes we make new ones up).
If it doesn’t, then they may well not bother.
It also works the other way around. Some people use LinkedIn as a search engine, to look for people who offer a particular service.
Perhaps, for example, they’re looking for a particular kind of lawyer. One who specialises in family law, or probate.
If your About section tells them you do that, and that you can solve their problem, then you might just have yourself a new client.
If your About section is rambling, unclear and full of mistakes, then you probably don’t.
That’s why we write About sections at Andrew David Copywriting. We want our customers to find new customers of their own.
For you, it’s a relatively easy, painless process that just involves answering some questions about your business.
Want to get started? Get in touch with us today.
Having your LinkedIn profile professionally written saves you time. And stress.
Time is precious.
If you’re running a business, you really don’t want to spend your work time in front of a laptop trying to write the About section for your LinkedIn profile.
If we’re honest, this is the reason why so many of us waste our About sections on LinkedIn. We just don’t have the time to do it.
We’re too busy doing our actual job. So we leave it for another day.
Or maybe we have tried. And ended up staring at a blank screen for ages without really knowing how to write it, what to do or whether what we have written is any good.
Looking at our businesses from the outside – seeing them as others might see them – isn’t easy. We know our businesses inside out, of course we do. But that is as much of a hindrance as a help – it prevents us from seeing clearly what others see and highlighting what they might see as the crucial service we offer.
Sometimes, we completely fail to mention the one thing that could have got us a sale. To us it’s completely obvious; to others it really isn’t and they don’t even know we do it.
It’s not just about the LinkedIn profile – it’s about the Headline too.
The Headline on your LinkedIn is the roughly 80-character line under your name on LinkedIn.
It is extraordinarily important – even more so than your About section – because it is displayed every single time you post, comment, like, or share.
Let’s say Lisa is connected with Paul. Lisa looks at Paul’s post looking for gardening advice.
It just so happens that Lisa is looking for a new gardener to mow her lawn each week. You comment on Paul’s post and Lisa sees your comment and your Headline – which reads “Garden upkeep and landscaping services in Liverpool, Wirral and Cheshire.”
She instantly knows that you do what she is looking for. Your chances of winning a new client have just gone right up. Just from the Headline.
Perhaps someone else who is looking for a landscaper has also seen your comment. Your Headline has told them that you can help them, too.
Your Headline is powerful. It needs to be right.
Want to get started? Get in touch with us today.
Still need some persuasion about having your LinkedIn profile professionally written?
We’re very keen on LinkedIn at Strictly Words.
I want to help as many people as possible make the most of it.
So I’ve come up with a selection of free guides, including “5 ways to improve your LinkedIn profile section”.
To receive your free copy, just fill in the form below and it will be winging its way to your inbox faster than you can say Jack Robinson.
Alternatively, give me a call right this very minute or send me an email and let’s chat.
How it works
- We have a chat over Zoom or over the phone
- We send you some questions
- You answer them, either in an email, a Word document, or with a voicemail
- We write the profile
- We make any necessary changes
- You upload it to your LinkedIn profile
- That’s it!
How much is it?
Prices available on request
Reductions available for team bookings
Service includes headline and about section
Up to two revisions per profile
Provided in Word, Pages or PDF format
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Whoever you are and whatever you do, chances are there is an organisation you know which would benefit from some extra publicity.
That could be a business you run, a group you are a part of – from the local Brownies troupe to the pub darts team – or a cafe or shop you like to frequent.
I am a professional writer and blogger.
I web design too but much of what business advisers call my “offer” or my “USP” (ie what I can do for you and your business) revolves around the fact that I have lots of experience as a writer.